Little Scholastic
Yesterday, I attended the launch event for "Little Scholastic". It is an early-learning (for newborn through 3 year olds) program. Books are the focus of the program, but it also has a dedicated web site (http://www.scholastic.com/littlescholastic/) which offers parenting tips, resources, message boards and more.
I read a few of the books to my three year old son. They are simple, bright and interactive. (They were a little too "young" for him, but I definitely recommend these books for kids up to age 3.)