On Friday, I went to a Baby Einstein Mom Blogger Brunch. It was fun to discuss the brand (which is celebrating their 10th anniversary) with Michelle and Matt from their marketing team as well as catch up with Amy my “mom blogger event friend”. (I also snagged a fun giveaway item for a lucky Mom in the City member.)

Like many moms, I was already award of Baby Einstein. I already like their books and music CDs. I was never a big baby DVD fan though, so I had some questions about that. Their answers were helpful. They emphasized that the DVDs aren’t designed to just sit the babies in front of them as “babysitters”. Rather, they were created to give parents another way to interact with their babies by playing and experiencing the DVD together. I went away thinking that when used correctly, the DVDs are a great idea. I also learned that Baby Einstein offered many more products than I had previously thought including toys and a feeding line. Lastly, we received a “sneak preview” of Baby Einstein’s World Music DVD which will be coming out in 2009. It’s the first time that they are moving out of their “classical music” products in order to expose kids to the sights and sounds of a variety of cultures. Living in NYC, exposing my kids to a variety of cultures is easy, but that’s not the case everywhere. So, I’m excited about this upcoming line.

I walked (well ran – I needed to get my son to preschool!) away from the lunch feeling great about this brand. Not only will I continue to buy products from this company for my kids, but also for children of friends. Speaking (well, writing) about gifts…they have some fun holiday gift ideas on their site which you can find here. Standouts include: the Busy Bellies ($5.99); the Count & Compose Piano ($16.99) and the item that we’re giving away – the 10th Anniversary Special Edition Baby Mozart DVD ($19.99)!

Mom in the City newsletter subscribers can enter to win the DVD by leaving their name in the “Comments” section and their favorite Baby Einstein product below or by sending an email to contests@mominthecity.com with “Mozart” and the answer in the Subject line by December 15th (just in time for holiday gifting!).

Posted by Kimberly on 18 Nov 2008 at 01:28 am | Tagged as: Contests & Giveaways