“They wait to plead their case…”
Those are the opening lyrics of “Shine”, a song that John Legend performed with the Sports and Arts in Schools Foundation choir from M.S. 390 in University Heights (Bronx) at a P&G GIVE Education press event that I attended earlier this week. The song gave me chills, because that is what I want for not only my kids but also for all kids – for them to be thoroughly equipped to be able to shine in life.
That is why I was so happy to learn more about the relationship between P&G’s GIVE Education and Communities In Schools. At a blogger roundtable with Jim Leish (Marketing Director, P&G’s GIVE Education), Dan Cardinali (President, Communities In Schools) and John Legend, I learned about P&G’s new philanthropic campaign GIVE Education that is trying to help keep more than 1 million kids in school. Did you know that “every nine seconds of each school day, a young person drops out of high school in the U.S.”? Obviously, this partnership with Communities In Schools, a leading school dropout prevention organization simply makes sense. Also, don’t think that John Legend is just a celebrity showpiece for this campaign. He was actually very passionate and eloquent regarding the importance of communities rallying around young people in order to give them the best future possible.